Your weekly dose of eCommerce.
Black Friday & Cyber Monday are fast approaching. What are you working on this week to get your stores ready? Our articles this week are a mix of things to work on before the "big day" and thought pieces that look to 2018 and beyond.
Now's the perfect time to think on your store's content strategy for the next year. Are you properly setting yourself up for the growth you could achieve?
Low on testing ideas for your store? Check out Blake's thoughts on four quick tests and pick one to start running. Test & Iterate! Improve your store today.
Sebastien Blanc is convinced focusing your brand around convertible content is the way of the future. Click through to read his thoughts on mixing a traditional publisher's mindset with ecommerce and how big brands are going to win the content game in 2018.
Expanding into influencer marketing is a natural step for any ecommerce brand focused on content. This guide explains the basics and offers a few insights into how to enable those influencers you connect with to build your brand.
With Black Friday/Cyber Monday fast approaching, there's still time to take steps and grow your audience to ensure growth during what should be your busiest time of the year.