Another great week in eCommerce.
Engine hosted a great event this week at our HQ--a talk focused on customer lifetime value. We're planning on doing this at least once a month and will be live-streaming all our future events. Be sure to follow us on Facebook so that you get notified when we go live.
BTW, this week's stories are quality reads. Keep scrolling and check out what we've got.
Until next week,
A household brick and mortar brand exploding in the eCommerce space? A fascinating read from Digiday.
Blake wrote this short article on the top areas to focus your efforts on when looking at redesigning your product pages. Hopefully you can pull something interesting out of it and make a change on your store today!
It's easy to get focused in on what "you" would want out of your store and to limit your offerings to the Valley or other tech focused areas. Click through to read how StitchFix has exploded by focusing their brand on the heartland of the USA instead of honing in on Silicon Valley.
Amazon is dominating the online retail scene. It's important to keep your own store relevant in this era and not be bullied out by the retail giants. This quick read from recode offers some great insight into how dominant Amazon is right now.