Do you smell something burning?
We've got a good selection of stories this week here in the Insights newsletter. No common theme. Just common sense. Be sure to pay extra attention to the article about self hosting your own store....don't end up like the Pied Piper team.
Be sure to check out John's article on increasing email CPM. Reply and let us know your thoughts. Did you learn something this week? Find an article you'd like to see in next week's newsletter? Reply to this email and one of us will get in touch.
Don't forget to forward this on to anyone you think might be interested!
Do you smell something burning? That might be your own servers. On Black Friday. Your biggest day of the year. This article breaks down why self-hosting on your own hardware is one of the biggest mistakes a growing ecommerce store can make.
John writes about the steps taken to dramatically increase email CPM and how you can follow the same framework on your own store.
We're applying learnings like this to the Engine platform and building in best-practice marketing tools so that your store can experience transformational growth.
Descriptions are a vital part of any successful product page. Click through to read this Entrepreneur article on the components of a high conversion description.
It's becoming increasingly apparent that voice interaction is the UX pattern of the future. It's time for stores to start thinking about voice shopping and the affordances that need to be built in to your store. At Engine, we're thinking about voice shopping as the next frontier and agree with what Nicole has written in this article!