Hey! Welcome to Engine Insights!
This is the debut issue of Engine Insights, a weekly newsletter of our 5 favorite articles curated by the founders of Engine a cloud-hosted commerce platform focused on conversion.
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We're big fans of Alexa and Google Home. How can you make your products discoverable through these devices and work your way into your customer's home? Is voice discovery the new SEO? The growth behind voice search over the past few years has been phenomenal.
Online tuxedo rental company Menguin made waves this week by merging with the enigmatic George Zimmer's Generation Tux. Zimmer was the founder and CEO of Men's Warehouse -- when he was ousted from Men's Warehouse, he founded Generation Tux.
This transaction is also dear to our hearts as Menguin was Incubated by the founders of this newsletter and the Engine ecommerce platform. Menguin's difficulties with their old ecommerce platform led to the creation of Engine.
Is augmented reality a flash in the pan or something that we will see more of? Ikea embraces augmented reality with their new app and the results are incredible. As online retailers, is AR something we should be looking at for our products?
If your store was built a few years back or is on a platform built before 2008. You really need to read this article. Learn how an outdated platform might be holding you back from significant growth.