Content is King.
At Engine, we're building a platform that enables stores to step out of the way and let content rule their brand. We believe strongly that the future of online brands lies squarely in content + commerce.
We've curated a few great stories about how content can impact your store for this week's issue.
Click through to read Blake's thoughts on why focusing on your store is sometimes the best decision you can make in an era so distracted by multichannel retail.
Knowing where to start with a content strategy can sometimes be overwhelming. This guide from Optimizely helps you identify concrete steps and break down a monolithic task into something digestible and actionable.
If you don't have a content calendar or overall strategy, we highly suggest reading this guide and starting today.
Our final article this week shifts away from content and back on UX improvements on a key page on your site. The cart. Eyequant runs through a few reasons why slimming down your cart page and stripping away unnecessary elements can dramatically help your conversion rates.